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	<title>Kieran Chapman Design &#187; Typography</title>
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	<link>http://kieranchapmandesign.com</link>
	<description>Web and user experience design by Kieran Chapman</description>
	<lastBuildDate>Tue, 08 Jun 2010 21:31:35 +0000</lastBuildDate>
	
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		<title>Web Typography: sIFR</title>
		<link>http://kieranchapmandesign.com/2009/06/web-typography-sifr/</link>
		<comments>http://kieranchapmandesign.com/2009/06/web-typography-sifr/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 15:06:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://kieranchapmandesign.com/?p=216</guid>
		<description><![CDATA[Until web typography matures, sIFR gets the job done]]></description>
			<content:encoded><![CDATA[<p>In general, I really dislike Flash when building websites. But one bit of Flash technology that I use somewhat regularly is sIFR (which, if you&#8217;re curious, stands for Scalable Inman Flash Replacement).</p>
<p>What is sIFR? Basically it&#8217;s code that replaces plain HTML text on a web page with a small Flash movie that displays the text in any typeface you want. It works on any major browser with the Flash plug-in (which is <a href="http://www.adobe.com/products/player_census/flashplayer/" target="_blank">nearly all web users</a>) and sIFR degrades gracefully for the few that don&#8217;t, displaying the plain HTML text instead of the Flash text.</p>
<p>sIFR has been a great way for me to add style and personality to an otherwise all-HTML-text website. For sites I&#8217;ve built on a CMS — like <a href="http://barbarapeavey.com" target="_blank">barbarapeavey.com</a>, <a href="http://craigrousseau.com" target="_blank">craigrousseau.com</a> and <a href="http://kieranchapmandesign.com" target="_blank">kieranchapmandesign.com</a> — sIFR takes the site-owner-generated page titles and displays them in the selected typeface. This is such a timesaver over having to create or edit title images each time a change is made.</p>
<p>Alas, sIFR isn&#8217;t perfect: It&#8217;s use is pretty much limited to titles and subtitles; using it for body text would slow things down too much. Already it <em>does</em> slow down page load times a bit, as the page needs to first load before the Flash displays the title text. Also, while I&#8217;ve implemented it a number of times, it&#8217;s still not the easiest technology to get running correctly on a site. Besides setting up the script and styles, there&#8217;s often quirks and tweaking to get text to display correctly.</p>
<p>Until we&#8217;re given proper control over type on the web — perhaps <a href="http://typekit.com" target="_blank">TypeKit</a> will be the answer? — sIFR has been a very good stopgap solution. For more information, as well as downloads, examples and documentation, check out <a href="http://wiki.novemberborn.net/sifr/" target="_blank">sIFR Documentation &#038; FAQ</a>.</p>
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